Public Awareness Campaign on School Readiness
On August 5, 2013, the Council kicked off our public awareness campaign on the importance of early childhood education and responsive caregiving! Known as "Little Texans. Big Futures.", the campaign includes TV, radio, and online ads directing parents and early childhood providers to learn more about child development. We launched a new website for the campaign, www.littletexans.org, that features information from the Infant, Toddler, and Three-Year-Old Early Learning Guidelines and many other resources for caregivers.
|Find free resources at www.littletexans.org!
||And Spanish resources at: www.tejanospequenos.org!
- Infant, Toddler, and Three-Year-Old Early Learning Guidelines in three languages: English, Spanish, and Vietnamese
- Parenting guides in English and Spanish for four age groups: 0-8 months, 8-18 months, 18-36 months, and 36-48 months
- Child development posters
- A guide for selecting child care
- Information about developmental screenings
- Our TV and radio ads!
- And much more!
- Infant, Toddler, and Three-Year-Old Early Learning Guidelines in Spanish
- Parenting guides in Spanish for four age groups: 0-8 months, 8-18 months, 18-36 months, and 36-48 months
- Child development posters in Spanish
- Our Spanish-languageTV and radio ads!
- And access to all the resources at: www.littletexans.org!
Visit www.littletexans.org on your mobile phone for exclusive content!
About Little Texans. Big Futures.
According to the Council's authorizing legislation, the Improving Head Start for School Readiness Act of 2007, one of the Council's main priorities is to "develop and implement strategies for outreach to underrepresented and special populations." To achieve this objective, the Council decided to develop and implement a statewide public awareness campaign to increase awareness of school readiness among parents and early childhood professionals in Texas. This public awareness campaign became "Little Texans. Big Futures."
Using data from the statewide early childhood needs assessment, the Council developed strategies to target parents and providers, especially underrepresented and special populations, to spread awareness of school readiness in Texas. The Council's statewide needs assessment was completed in fall 2012 by the Ray Marshall Center for the Study of Human Resources at the University of Texas at Austin, with assistance from the Hobby Center for the Study of Texas at Rice University. View the Texas Early Childhood Needs Assessment: Final Report to view the data from the needs assessment that guided the Council's decision-making for the public awareness campaign.
The public awareness campaign includes:
- Television advertisements
- Radio advertisements
- Online advertisements (such as webpage banners)
The television, radio, and online ads are in both English and Spanish. The campaign is targeted to first-time, at-risk parents with a child from 0-4.
Based on data provided in the needs assessment, the Council decided to target television and radio outreach in the campaign to three areas in Texas: with high at-risk populations, with large child populations, and where child populations are expected to grow in the next five years. The three areas that these elements of the campaign will target are: Houston, Dallas, and the Lower Rio Grande Valley. The online campaign will have a statewide reach.
Focusing on responsive caregiving strategies and other important information on child development, the public outreach campaign will utilize the Infant, Toddler, and Three-Year-Old Early Learning Guidelines (ITELG) for content. The campaign also shares information about the importance of developmental screenings and how to select high-quality child care. The awareness campaign materials use the ITELG marketing slogan "Little Texans. Big Futures." Texans can view resources on child development, including an exciting online tool based on the ITELG, and information on developmental screenings and selecting quality child care, at a new dedicated website, www.littletexans.org. The website, and a companion mobile website, were launched in August 2013! The advertisements developed for the campaign are available for free on the website to community organizations that would like to share information about the importance of optimal child development with their communities.
In 2012, the Council voted to increase the funds allotted to the public awareness campaign from the TOTS reinvestment process. The additional funds allowed the Council to engage in a multi-sector public awareness campaign that was multimedia, multilingual, and provided additional opportunities to reach out to underrepresented populations.